Advertising difference between western Europe and central or eastern Europe

  • Hello, I need to know what are the differences between advertising and marketing in western European countries (or western countries in general) and central or eastern European countries. A complete answer will show the differences between advertising and marketing strategies aimed at the different publics with an explanation of why these differences exist. an example of such difference would be the preferred and more effective media in each public (i.e. billboards, transit, TV, etc.) A nice tip would be given for mentioning specific details about Ukraine, Slovakia, Slovenia, Croatia and Serbia & Montenegro. please ask for clarifications if needed. Thanks.


  • Can anyone think of a reason I got no response ?


  • Hello yaloner-ga, I'm usually interested in marketing questions but yours is too big and too vague to attempt to answer. You make the assumption that there are " differences between advertising and marketing in western European countries (or western countries in general) and central or eastern European countries." I would be leery of having to prove an assumption like this since many customers don't like answers that refute or dispute the their assumptions. You ask for information about "advertising and marketing strategies aimed at the different publics with an explanation of why these differences exist." This question is very vague to me. I don't know what you're looking for. Which "publics" are you interested in? Are there particular demographic groups that you're asking about? "Advertising and marketing strategies" is an enormous topic. Innumerable books, websites, research papers and university courses address some aspect of these topics. I have no idea where to begin to research your question. You say, "an example of such difference would be the preferred and more effective media in each public (i.e. billboards, transit, TV, etc.)" I don't know what you're asking for in this query. What would you like to learn about the media you listed? Again, how does this relate to your interest in "each public"? It would help tremendously if you explained the purpose of your research. The more you can tell us about the context of your question, the greater the likelihood that we can get you the information you need. Finally, I would post a separate question for each of the five countries you've listed. That way several researchers could be working on your question at the same time and you could at least get a partial answer if information is only available for some (but not all) of your target countries. All the best. ~ czh ~







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